. >> cnn is an incredibly attractive ad environment. it's not just ratings. >> i can't stress this. this is the tricky thing for whoever runs cnn. this is cnn, this nation's last television journalism. you can make money pi cutting this channel down to msnbc and fox are. sure they have ratings in primetime but they don't do anything but spend their money. >> i read somewhere he said he's such a newsie he'll be like a kid in a candy store. he is the candy store. he's the candy store to what you just said. >> he's got something else. you said he's going to have a blank check. this is where all these mergers that cnn has experienced really pays off. time warner has a lot of money. cnn had a profit of $6400 million world wide. >> when you say the more id idealogical approach, sometimes the news isn't that stimulating. it is a programming challenge. >> that's why it's about more than politics and war. our 401(k) system is failing in this country. you may not be able to retire. i care about that. your kids school is crumbling. i care about that. we're reinventing our cities. you can make